The Full Story
About
Brunch and Bloom Cafe is an artisan cafe with a modern touch, offering high-quality brunch items, specialty coffee, artisan pastries, and seasonal menu options. Located in a shopping center in Brentwood, California, the cafe will provide a modern contemporary boho ambiance with both indoor and outdoor seating. Our goal is to create a welcoming environment where young professionals, stay-at-home moms, families, and retirees can enjoy delicious food in a beautiful setting.
Yuri Shafran
Yuri Pena is a seasoned leader with over 17 years of experience in multi-unit restaurant management, strategic operations, and team development. As an Area Director, she has successfully led operational turnarounds, driven revenue growth, and spearheaded local marketing initiatives that generated significant sales increases. With expertise in financial
oversight, customer engagement, and diversity & inclusion leadership, Yuri is dedicated to fostering high-performing teams and creating exceptional guest experiences.
Beyond her corporate achievements, Yuri is deeply committed to community service. She has volunteered with NY Racetrack Chaplaincy and Kitchen on Wheels to support families in need and provide meals for elderly individuals. Fluent in English and Spanish, she brings a dynamic and purposeful approach to business operations while remaining dedicated to making a positive impact on the community.
Masood Hashim
Masood Hashim is an aspiring restaurateur with a deep-rooted passion for food and hospitality. With six years of experience managing food service operations, he has honed his expertise in customer service, menu development, and business management. His leadership skills, dedication to quality, and love for culinary excellence inspire his latest venture—a brunch café that blends great food with a warm and welcoming atmosphere.
Beyond his professional experience, Masood’s greatest inspiration comes from his family. Married for 16 years, he is a devoted husband and proud father to a son and a daughter. His passion for food is closely tied to the joy of family gatherings, where meals create lasting memories. This love for bringing people together over delicious food is at the heart of his café’s vision.
Masood is committed to crafting a menu that balances classic favorites with fresh, locally sourced ingredients. With a focus on hospitality and exceptional service, he aims to create a space where guests feel at home, whether they’re enjoying a leisurely brunch with loved ones or grabbing a specialty coffee to start their day.
